Press Coverage


“Giuliana Rancic Recalls How She Felt After Double Mastectomy: 'This Isn't Going to Define You'”

Giuliana Rancic reflects on being cancer-free and her partnership with Astellas Oncology C3 Prize to nurture innovation within the cancer community

“Giuliana and Bill, 48, have partnered with Astellas Oncology’s C3 Prize, a competition program that allows anyone to submit a non-treatment idea for those struggling with the everyday challenges of cancer.”



“Giuliana and Bill Rancic explain their latest cancer awareness initiative”

“Their latest projects come in the form of their partnership with the C3 Prize (Changing Cancer Care), which is a challenge sponsored by Astellas Oncology and funds non-treatment ideas to improve cancer care for both patients and their caregivers that are submitted by the public.”



“How Giuliana Rancic Is Helping Those with Breast Cancer Find Themselves Again”

“Beyond medicine, Astellas Oncology is searching for the best ideas in cancer care that can improve a patient's experience. Anyone—patient, caregiver, or medical professional—can submit an idea, and the C3 Prize will award up to $200,000 in total funds and resources to help winners bring their ideas to life.”



“Bill, Giuliana Rancic talk changing cancer care”

“No idea is too big or small. You don’t have to be an MD or PhD, you don’t have to be a business owner. If it’s a great idea, if it’s viable, with prizes up to $200,000.” – Bill Rancic on the C3 Prize.



“Bill & Giuliana Rancic Turn Efforts From Reality TV to Changing Cancer Care”

“If you can think of something from your own journey that helped you, your idea can make a difference”. – Giuliana Rancic



“Winner of The Astellas C3 Prize and Founder of Run For A Cure”

“When we heard about the C3 Prize, which is a challenge to come up with non-treatment ideas to solve for these challenges, it was a perfect opportunity.” – Ebele Mbanugo, 2018 Grand Prize Winner


The Cancer Letter

“Astellas Oncology calls for entries to C3 Prize to award $200,000”

“Astellas is inviting cancer patients, survivors, caregivers, healthcare professionals, and innovators to submit ideas that could help improve the lives of those touched by cancer. Ideas can be in the form of support tools, educational efforts, technology solutions, amongst others.”


She Knows

“Giuliana & Bill Rancic Want You to Help People Affected by Cancer: Exclusive”

“Their passion for the project stems from when Giuliana was diagnosed with breast cancer in 2011, and the couple faced many of the challenges with cancer that exist outside of the hospital themselves. That’s exactly what they want to help other people with, and they’re hoping the C3 Prize can help with those solutions.”



“Bill Rancic and Mark Reisenauer Discuss the Next “Big Idea” In Cancer Innovation”

“What we're looking for are non-treatment options for cancer. Whatever the case may be, there’s no idea to big or too small. – Bill Rancic”


California Life

“We Want You to Submit the Next Big Idea in Cancer Care!”

“Sometimes we would wait for test results and the anxiety would bring us to our knees. But for some the need is transportation and for others it’s more information. That’s why the C3 Prize was created. We’re looking for non-treatment options to improve cancer care.” – Bill Rancic



“Giuliana and Bill Rancic Talk Innovation and Quality of Life in Cancer Care”

“Cancer survivor and E! News host Giuliana Rancic and entrepreneur and motivation expert Bill Rancic are focused on helping support non-treatment ideas to improve cancer care for patients and loved ones via Astellas Oncology’s C3 Prize.”

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MM & M Podcast

“SXSW Takeout - Entrepreneur Bill Rancic”

Listen to Podcast

Abc News

“Take it from Giuliana Rancic: How my cancer battle helped me 'appreciate the good things in life'”

“The couple recently partnered with C3 Prize to award three winners… for their 'innovative, non-treatment solutions' to fighting cancer, including concepts like an entertaining audio series educating patients and their families narrated by local actors, a wearable device to take body temperature and more.”

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The Boston Globe

“Harvard students work to better lives of young cancer patients in poor countries”

“The five bioengineering and electrical engineering students make up one of three finalists for the 2018 Astellas Oncology C3 Prize, an annual global prize to generate ideas to improve the lives of cancer patients.”


Sacramento Business Journal

“UC Davis pathologist competes for global cancer advancement award”

“Richard Levenson, vice chair of the UC Davis Department of Pathology and Laboratory Medicine, was awarded a $50,000 grant to work on microscope technology that examines tissue without the need for glass slides.”



“We Can. I Can. How One Innovator Is Working to Bring HOPE to Pediatric Patients With Cancer”

“With pediatric oncology a priority, Oliveira and his team developed two separate but complementary platforms designed to engage and educate pediatric cancer patients and their caregivers about the importance of physical activity during cancer treatment, and provide information and clarity on the often complex oncologic procedures and treatments themselves.”


Media Contacts


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